Digital Content Executive

AYMES Digital Content Executive Job Description Role Title: Digital Content Executive Reports to: Digital Platform Manager Role Type: Contractor Job Description: The skilled and proactive Digital Content Executive will manage content across both our Shopify-powered e-commerce site and our content-rich B2B platform (s). You’ll work at the heart of our digital operations, optimising user journeys, enhancing on-site performance, and collaborating with internal teams to deliver impactful content and seamless experiences Key Responsibilities: E-commerce Website & Content Management • Manage product listings, descriptions, pricing updates, and promotions within Shopify. • Manage content updates, ensuring brand consistency and optimised UX across all digital platforms. • Implement structured content strategies to improve navigation, user experience, and conversion rates. • Maintain inventory accuracy and coordinate with teams to ensure product availability. Landing Page & UX Optimisation • Develop and optimise landing pages for promotions, product launches, and marketing campaigns. • Enhance site structure and user journeys to drive engagement and online sales. • Conduct A/B testing to optimise layouts, calls-to-action, and product presentation. SEO & Performance Optimisation • Implement on-page SEO best practices, including keyword optimisation, metadata, and image alt text. • Work on technical SEO improvements, ensuring site speed, mobile-friendliness, and proper indexing. • Use Google Analytics, Shopify analytics, and SEO tools to monitor performance and drive strategy Digital Project & Agency Coordination • Support on briefing external agencies • Strong project management skills Analytics & Conversion Rate Optimisation • Monitor sales performance, conversion rates, and user behaviour to identify opportunities for improvement. • Generate reports on content and e-commerce performance, providing datadriven recommendations. • Create tangible testing plans to test and optimise UX improvements. Skills & Experience Required: • Basic experience in web content management such as Squarespace and Shopify and Klaviyo or a similar email marketing software. • Solid understanding of UI/UX principles, with the ability to create landing pages and website elements especially for CRO. • Experience with SEO techniques for e-commerce websites, including on-page SEO, keyword research, and content strategy. • Excellent project management skills, with the ability to handle multiple projects and deadlines simultaneously. • Strong attention to detail, problem-solving skills, and ability to optimise content for both search engines and users. Desirable skills: • Design skills using Adobe Photoshop and Illustrator to create and edit web assets Personal Aributes: • Highly organised and detail-oriented • Ability to work independently and as part of a team • High level of integrity and professionalism • Hands-on Can-do a:tude • Commercial mindset • Solu>ons orientated • Able to work autonomously