Loyalty Manager - BPme

Entity: Customers & Products Job Family Group: Marketing Group Job Description: Bp are hiring for a Loyalty Manager to contribute to the development and execution of the long-term loyalty strategy for Mobility & Convenience (M&C), ensuring alignment with customer needs and business objectives. We need someone with a keen interest & proven track record of what loyalty tactics build consistent customer value. Someone commercially minded & customer centric, balancing generous rewards to customers with increased transactions that make a meaningful impact to the business bottom line. The Loyalty Manager will manage the design, implementation, and optimisation of loyalty programmes that enhance customer retention, engagement, and satisfaction. Partnering with local markets as well as tech teams, to standardise loyalty approaches, enhance our architecture to future proof loyalty offerings, and create compelling offers that differentiate the company across various business channels such as B2C and B2B. Please note this role can be based out of Sunbury UK, Chicago US, or Madrid ES. What you will deliver Support with the creation of the M&C loyalty vision and long-term strategy, including loyalty propositions, and digital offers (e.g. BPme). Including loyalty for product, product brand and channel, as well as management of cross-market strategic loyalty partners, and ensuring alignment with customer archetypes and future growth opportunities. Responsible for ensuring the M&C Marketing Network of Excellence (NoE) consistently achieves critical metrics by embracing a results focused culture and aligning team efforts toward maximising MROI, improving brand health, increasing volume and profitability, and enhancing CLV. Act as a point of contact for the convergence of loyalty programmes across markets and own the process for loyalty proposition development and financial planning annual process, partnering with Technology teams to streamline operations and define a roadmap that is achievable. Create and suggest new insights for scalable loyalty offers that can be centrally managed while ensuring flexibility for local market adaptation. Assist with the management of loyalty roadmaps, prioritising backlogs for BPme, Earnify, etc. and aligning initiatives across teams to prevent silos. Help to develop and manage the reporting strategies, including Customer Lifetime Value (CLV), Single Customer Identifier (SCI), and propensity models, to track and optimise loyalty program performance. Stay abreast of new developments and technologies in the Loyalty space and bring these into the organisation as appropriate, partnering with Technology. Measure and monitor the value and profitability of loyalty investments, ensuring alignment with bp’s North Star. Work with the new and emerging markets with no dedicated loyalty teams, including South Africa, India, and China. Provide input into budget planning and manage budgets for specific activities to ensure financial efficiency. What you will need to be successful Proven experience in loyalty strategy development and programme execution, preferably in a multi-national matrix organisation. Great knowledge and experience and understanding of customer loyalty and loyalty schemes, as well as an understanding of technologies that can enable them. Ability to help with large-scale, data-driven initiatives that enhance customer engagement and drive measurable business outcomes. Strong project management skills, crucial for the successful delivery of the role’s deliverables, combined with a customer-obsessed approach that consistently prioritises the customer while delivering long-term business impact. Deep understanding of fuel sales, including lubricants and emerging trends, and some familiarity in EV charging solutions. Strong commercial attitude, understanding what margin impact offers will have. An ability to minimise margin loss whilst maximising customer value will be crucial. Expertise in digital loyalty platforms, data analytics, and customer modelling techniques (e.g., CLV and SCI), being able to demonstrate what incremental value loyalty can bring. Leadership and communication skills, with a track record of influencing collaborators and aligning cross-functional teams. A results focused approach with the ability to manage competing priorities in a fast-paced environment. Strong business insight and financial understanding, including budget, cost control and return on investment. Why join us? At bp, we provide an excellent working environment and employee benefits such as an open and inclusive culture, a great work-life balance, tremendous learning and development opportunities to craft your career path, life and health insurance, medical care package and many others! We support our people to learn and grow in a diverse and exciting environment. We believe that our team is strengthened by diversity. We are committed to crafting an inclusive environment in which everyone is respected and treated fairly. There are many aspects of our employees’ lives that are significant, so we offer benefits to enable your work to fit with your life. These benefits can include flexible working options, collaboration spaces in a modern office environment, and others benefits. Reinvent your career as you help our business meet the challenges of the future. Apply now! How much do we pay (Base)? ($136,000 - $210,000) *Note that the pay range listed for this position is a genuinely expected and reasonable estimate of the range of possible base compensation at the time of posting. This position is eligible for Core U.S. Benefits . This position offers paid vacation depending on your years of relevant industry experience and will range from 120 – 240 hours of vacation per year for full time employees (60 - 240 hours of vacation per year for part time employees). You will also be eligible for 9 paid holidays per year and 2 personal choice holidays. You may learn more about how we calculate paid vacation and view our generous vacation and holiday schedules at Core U.S. Benefits . Bp has a parental leave policy as well, which offers up to 8 weeks’ paid leave for the birth or adoption of a child. Learn more by visiting Core U.S. Benefits . We offer a reward package to enable your work to fit with your life. These offerings include a discretionary annual bonus program, long-term incentive program, and generous retirement benefits that include a 401k matching program. These benefits include a pension for eligible employees. You may learn more about our generous benefits at Core U.S. Benefits . As part of bp’s wellbeing package, bp offers access to health, vision, and dental insurance, as well as life and Short-Term Disability and Long-Term Disability. You may learn more about our generous benefits at Core U.S. Benefits . Travel Requirement Up to 10% travel should be expected with this role Relocation Assistance: This role is not eligible for relocation Remote Type: This position is a hybrid of office/remote working Skills: Business Performance, Customer data knowledge, Customer value proposition, Loyalty Management, Measurement and metrics, Offer and product knowledge, Portfolio Management, Product and market intelligence Legal Disclaimer: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status. Individuals with an accessibility need may request an adjustment/accommodation related to bp’s recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an adjustment/accommodation related to the recruitment process, please contact us . If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.