Senior Marketing Data Analyst

Senior Marketing Data Analyst Role: Senior Marketing Data Analyst Specialism(s): MMM (Marketing Mix Models), Experimentation, Geo-Testing, A/B Testing, SQL, Data Warehouse, Snowflake, Python/R, Statistical Analysis, Stakeholder Engagement, Communication, Presentation Skills Type: Contract, Inside IR35 Location: London (Hybrid) Start: ASAP / Urgent Duration: 6 Months Pay Rate: £500 per day (Market Rates) Senior Marketing Data Analyst CPS Group UK are delighted to be working with a leading, global organisation to appoint a Senior Marketing Data Analyst for an initial 6-month duration. Being a key member of the EMEA Analytics & Insights team, this role is critical to the evaluation of strategic marketing initiatives to drive acquisition and improve retention. The Marketing Data Analyst will bring expertise in Marketing Analytics and will drive the development, design and implementation of Marketing Mix Models (MMM), Experimentation & Geo-Testing as well as providing recommendations and strategic guidance on media mix optimisations. Role Requirements * Collaborate with cross-functional teams including Marketing, Finance and Research to identify key measurement opportunities across markets and build marketing measurement roadmaps. * Drive the development, design and implementation of Marketing Mix Models (MMM), Experimentation and Geo Testing to understand the incremental impact of marketing investments. * Partner with Analytics teams globally on model alignment and on-going development of marketing measurement methodologies. * Provide impactful recommendations and strategic guidance on media mix optimisations to influence budget allocation for future marketing campaigns. * Liaise closely with third-party media owners and be across past and upcoming media plans. Required Skills & Experience * Demonstrable experience working as a Data Scientist, Data Analyst or Marketing Data Analyst * Highly proficient in SQL * Exposure to Data Warehousing technologies (e.g. Snowflake) * Excellent technical proficiency in statistical analysis tools - Python and/or R * Proven experience and strong knowledge of regression analysis including MMM and A/B Testing * Strong verbal and written communication skills * Proven experience engaging with and managing senior stakeholders For more information or immediate consideration for this opportunity, please contact Charlie Grant at CPS Group UK on (phone number removed) or email (url removed) By applying to this advert you are giving CPS Group (UK) Ltd authority to hold and process your data for this specific role and any other roles we may deem suitable to you over time. We will not pass your data to any third party without your verbal or written permission to do so. All incoming and outgoing calls are recorded for training and compliance purposes. CPS Group (UK) Ltd is acting as an Employment Agency in relation to this vacancy. Our new privacy policy can be found here (url removed) src="(url removed)