Data Analyst (Sales & Marketing) Location: Hampshire Salary: c£55,000 Job Type: Full-time Are you a data-driven professional with a passion for uncovering insights that drive marketing and sales success? Our client is looking for an experienced Data Analyst to join their team and play a pivotal role in transforming complex data into actionable business intelligence. As a Data Analyst, you’ll support Sales and Marketing functions by developing compelling Power BI dashboards, analysing customer and market data, and providing data-driven recommendations that shape strategic decisions. Key Responsibilities Build and maintain informative Power BI dashboards and visualisations. Analyse customer, market, and competitor data to uncover trends and insights. Deliver business performance and competitive landscape reports for the Marketing team. Extract and interpret data from complex relational databases using SQL. Use statistical tools to identify trends and patterns for both diagnostic and predictive purposes. Collaborate with marketing to optimise lead generation, customer acquisition, and retention strategies. Monitor, evaluate, and forecast marketing and sales performance using data analytics. Design and implement A/B tests to improve campaign effectiveness. Work closely with stakeholders to understand data needs and deliver tailored insights. Keep up to date with the latest tools, trends, and techniques in marketing analytics. What We're Looking For A Bachelor’s degree in Marketing, Statistics, Mathematics, Business Analytics, or a related field (or equivalent work experience). Proven experience as a Data Analyst, preferably within a marketing context. Strong proficiency in Power BI (or similar tools like Tableau). Ability to query relational databases using SQL. Highly analytical with strong attention to detail and accuracy. Excellent communication skills, both written and verbal. Ability to work both independently and collaboratively with cross-functional teams. Desirable Skills Experience using Python for data analysis and statistics. Familiarity with digital marketing tools and techniques. Experience working in a data analytics role within a marketing department This is a fantastic opportunity to join a forward-thinking team where your insights will directly influence commercial and marketing strategy. If you're ready to make an impact with data, we’d love to hear from you.