Job Summary: We are seeking an experienced and motivated CRM Manager to lead and optimise our customer relationship management strategies. This role requires a data-driven professional with excellent organisational and analytical skills who can manage lists, flows, and segments while ensuring our sales pipeline is consistently filled with highly engaged leads. Key Responsibilities: List and Segment Management: ? Maintain and manage all customer lists, flows, and segments in Klaviyo. ? Regularly update and refine audience segments to ensure relevance and engagement. Performance Metrics: ? Track and analyse performance metrics across all CRM initiatives. ? Provide actionable insights and recommendations to optimise performance, deliverability and all key KPI's. Campaign Management: ? Plan, execute, and manage daily CRM campaigns, ensuring timely delivery and maximum impact as well as overseeing strategy. ? Conduct A/B testing to identify the most effective strategies and improve campaign performance. Workflow and Hygiene Management: ? Oversee all workflows to ensure seamless customer experiences. ? Maintain the hygiene of customer lists, ensuring data accuracy and quality. Collaboration with Customer Service: ? Work closely with the customer service team to ensure the sales pipeline is filled with highly engaged leads. ? Sense-check data to align strategies with customer service insights and sales goals. Innovation and Updates: ? Stay updated with the latest CRM tools and technologies to enhance operational efficiency. ? Implement updates and improvements to workflows as needed. ? Collaborate with the design team in Figma to create visually appealing and effective campaign assets. Qualifications: Proven experience as a CRM Manager or similar role. Strong understanding of CRM systems, particularly Klaviyo. Exceptional organisational and multitasking abilities. Proficiency in data analysis and performance tracking. Experience with A/B testing and campaign optimisation. Excellent communication and collaboration skills. Familiarity with Figma for design collaboration is a plus. Ability to think strategically and execute with attention to detail. Strong experience with Acquisition and retention across CRM ADZN1_UKTJ