crm manager

at wagamama, we’re an eating house for the soul. with over 165 uk restaurants and growing, our purpose is to nourish the world from bowl to soul. inspired by fast-paced, japanese ramen bars since 1992. a celebration of asian food brought wagamama to life we’re looking for a crm manager to join us on our continuous journey of true nourishment purpose to develop and execute the wagamama crm plans & campaigns in a way that is genuinely impactful and personalised in order to continuously grow customer engagement and in turn deliver 1% incremental LFL growth year in year out. it is your mission to constantly build the value of our customer database through effective crm and data management. you’ll need to combine strategic thinking with a passion for understanding customers and a hunger for executing with excellence, plus blend some technical know-how. key accountabilities crm strategy development shape and deliver the crm strategy and plans, with a focus on footfall driving and maximising the commercial value of our guest database campaign ownership lead the development and execution of the annual crm calendar, with segmented, personalised and insight- led campaigns across email, push, app inbox, WhatsApp to deliver the targeted customer & commercial goals lead development and implementation of the monthly test and learn crm plan ensuring we always make the one degree changes that make the difference to the value of the program to customer and commercially performance analysis and reporting set up a reporting infrastructure and cadence to regularly analyse performance and provide insights recommendations to optimise future plans customer data management •play a key role in managing our customer data, ensuring it is kept up to date and compliant with the latest GDPR and data privacy regulations. keep on top of manually importing Deliveroo white label data into the database and proactively managing the GDPR inbox, alongside our data privacy officer crm platform expertise work within our CDXP to create and manage campaigns, optimise segmentation and explore advanced functionalities to improve results. be the key business user for Movable Ink, ensuring optimal use of this platform apply best practice •bring crm best practices to the role, applying a creative eye to ensure all communications (whether calendar or lifecycle driven) are relevant and engaging •track and report on competitor crm activities, providing insights and recommendations to keep our plans competitive and innovative requirements 3 years experience in CRM management proven experience of leading, developing and scaling CRM for customer and commercial benefit in another business Deep knowledge and experience of Bloomreach as our CDXP and moveable ink as our personalisation platform Strong experience of developing personalised communication and marketing at scale 1-1 customer first but commercially savy strength in partnering with technical and IT knowing how to get two functions to work as one for the benefit of the customer compliance awareness with sound knowledge of gdpr and data privacy best practices wok's in it for you | a competitive annual salary discretionary 20% bonus opportunity per year hybrid working model £200 wagamama food allowance private healthcare pension contribution 25 days holiday all bank holidays various discount across retail, hospitality leisure family friendly policy | any expectant person or anyone adopting a child will receive 26 weeks full pay 13 weeks half pay