Brand and Creative Lead

We started our journey back in 2005, building the first ever peer-to-peer lending company. Fast forward to 2020 and we launched Zopa Bank. A bank that listens to what our customers don’t like about finance and does the opposite. We’re redefining what it feels like to work in finance. Our vision for a new era of banking puts people front and centre — we’ve built a business that empowers everyone to aim high, every day, to move finance forward. We’re incredibly proud of our achievements and none of it would be possible without the amazing team here. It’s not just industry awards we’re winning, we’ve also been named in the top three UK’s Most Loved Workplaces. Fresh from an $80 million funding round, Zopa Bank is looking to take its brand to the next level this year and unlock the next stage of customer growth beyond aggregators. Led by a new current account launch but with innovation across several other products and experiences, Zopa Bank is moving into a high frequency, high engagement app-based relationship with a bigger audience. In short, we want the Zopa Bank brand to become more mainstream and more meaningful to our customers. At this key moment in our journey, we are looking for an experienced Brand & Creative Lead to elevate Zopa’s design approach and help us show up in a distinctive, compelling and coherent visual way. With plans to reset our design system across the end-to-end journey, we want an individual to lead this change and elevate our creative output. A day in the life • Lead and direct our brand’s creative expression across our channels - bringing your fresh ideas to how we use design to communicate our messaging and content! • Own and manage the core Zopa Bank visual identity and its related brand design system assets in partnership with Experience Design and UI practitioners. • Build a cohesive and contemporary approach to our look and feel across the end-to-end experience of the Zopa brand. Creating the right assets across marketing channels into our core web and app experience, including associated CRM and social channels. • Direct the development of brand creative and partner with external agencies on key design projects, campaigns or advertising requirements. • Find smart ways to adapt and build performance creative at a scale that meets our design principles and creative standards. • Work with Experience Design to bring more creative expression into the UI and UX process. Collaborate with product teams (design, development and product management) to integrate creative moments into digital experiences (web and app), in line with our brand proposition. • Develop a unified approach between our visual and verbal identity through close partnership on tone of voice with our Copywriting team. About you • You have a holistic approach to design, with great knowledge of different specialisms and how to happily collaborate with other design practitioners. • You are a great communicator and actively represent your discipline in the way you are able to tell simple but compelling stories about design and creative. • You have a strong graphic design background and multi-dimensional creative experience (i.e. working across multiple formats, channels and applications). You have experience working with design systems and a full suite of creative tools (e.g. Figma, Adobe) and you are familiar with standard accessibility guidelines (e.g. WCAG AA). • You have experience working in and/or for digital product businesses where you can demonstrate how your brand design skills made an impact. (Some fintech experience is preferable but not essential!) • You can demonstrate experience of working with product teams to implement brand design (e.g. creative illustrations or motion) in web and app experiences. • You’re able to iterate your work based on customer feedback and/or performance data. • You are able to demonstrate your ability to design direct (i.e. guide internal teams, agencies and freelancers to great design outcomes) but also are adept in technically making high quality assets. • You are entrepreneurial, thrive with autonomy and can balance strategic creative direction with hands on or iterative execution where required.